Change is sweeping through the Minnesota Timberwolves and Lynx as new owners Alex Rodriguez and Marc Lore implement significant staff reductions shortly after taking control of the franchises. Less than two months into their ownership, Rodriguez and Lore have laid off between 35 and 40 employees as part of a comprehensive review of the team’s business operations, according to a report from the Minnesota Star Tribune.
The layoffs primarily impacted departments such as communications, marketing, and sales, while basketball operations have remained largely untouched for the time being. An anonymous source familiar with the decision indicated that these cuts are part of Rodriguez and Lore’s long-term vision to modernize the organization. “These layoffs are a part of the long-term vision Lore and Rodriguez have for remaking the business side of the operation,” the source noted.
This restructuring follows a series of leadership changes within the Timberwolves’ front office. Earlier this year, former CEO Ethan Casson and COO Ryan Tanke, two prominent figures in the organization, departed. Casson has since taken on a new role as President of Basketball Operations in Dallas, while Tanke has become COO of the Houston Rockets. The changes signal a clear message: Rodriguez and Lore are committed to leaving their mark on every aspect of the franchise.
The new ownership duo is aiming to create a more efficient and streamlined business model for the Timberwolves and Lynx. For Rodriguez, a former star with the New York Yankees, and Lore, a successful entrepreneur, ownership extends beyond just winning games. Since acquiring the teams, they have emphasized the importance of establishing Minnesota as a modern and competitive brand, both commercially and culturally.
The decision to trim staff is part of a broader strategy to reallocate resources toward areas they believe will drive long-term growth. This includes focusing on digital strategy, enhancing fan engagement, and maximizing revenue in a sports market that competes with the NFL’s Vikings, MLB’s Twins, and NHL’s Wild for attention.
The timing of these changes is noteworthy, as the Timberwolves enter the 2025/26 season with high expectations. After a series of playoff appearances and the emergence of Anthony Edwards as one of the NBA’s most exciting young talents, the franchise is poised for a significant year. The new ownership’s restructuring efforts reflect their commitment to building a successful and sustainable organization that can compete at the highest level in the league.
As the Timberwolves navigate this transitional phase, fans and analysts alike will be watching closely to see how Rodriguez and Lore’s vision unfolds. The impact of these decisions will not only shape the future of the team but also influence the broader landscape of professional basketball in Minnesota. With a focus on modernization and efficiency, the Timberwolves are setting the stage for what they hope will be a bright future in the NBA.