Savannah James, the wife of NBA superstar LeBron James, is making waves not just as a supportive partner but as a formidable force in the world of entrepreneurship and women’s empowerment. After a brief hiatus, Savannah is returning with a clear mission: to inspire and uplift women through her innovative projects. While LeBron contemplates his future in the NBA, Savannah is stepping boldly into her own spotlight, launching initiatives that are both personal and impactful.
This summer, Savannah has been spotted enjoying sun-soaked moments in glamorous locations like Cannes and Saint-Tropez, but her focus is far from just leisure. She has recently unveiled her luxury skincare line, Reframe Beauty, which is designed with inclusion and scientific innovation at its core. The brand’s initial offerings include three standout products: the Pigment Processor serum, Compression Complex moisturizer, and Circadian Cream overnight balm. What sets Reframe apart is its collaboration with Howard University’s Department of Dermatology, ensuring that the products have been clinically tested across all six Fitzpatrick skin types—a significant achievement in the beauty industry.
Savannah partnered with industry expert Nick Axelrod-Welk, co-founder of Glossier and Necessaire, to create a skincare line that prioritizes results while maintaining clean formulas and elegant packaging. Notably, Savannah has chosen not to feature herself in the brand’s marketing, allowing the quality of the products and the community they serve to take center stage.
The inspiration behind Reframe Beauty stems from a deeply personal moment with her daughter, Zhuri. When Zhuri expressed her desire to emulate her mother, Savannah felt a mix of pride and responsibility. “It scared me half to death,” she shared in a candid video. This moment ignited a greater mission for Savannah: to lead by example, embodying purpose, integrity, and drive—not just as a mother, but as a woman committed to making a difference.
In addition to her skincare venture, Savannah is also relaunching her popular podcast, “Everybody’s Crazy,” co-hosted with longtime friend April McDaniel. The fifth season is set to premiere on July 29, and fans are eagerly anticipating its return. Known for its candid and humorous discussions, the podcast invites guests to share their real-life stories while Savannah and April respond with authenticity and laughter.
Savannah’s initiatives extend beyond beauty and entertainment. She is co-founding Let It Break, a women’s wellness initiative that aims to create supportive communities for women. Through workshops, accountability groups, and intimate gatherings, Savannah is fostering spaces for women to connect, heal, and grow together—mentally, spiritually, and emotionally. Her approach is not about reinvention but rather about revelation, as she chooses to lead with intention rather than seeking attention.
Savannah’s journey is a testament to her quiet strength and determination. She is not just a figure in the background; she is stepping into the limelight, inviting others to join her in a movement that celebrates authenticity and empowerment. Whether through skincare, podcasting, or community building, Savannah James is proving that the power of purpose can lead to profound change.
As the NBA season approaches, Savannah’s story serves as a reminder that behind every successful athlete is a partner who is equally driven and passionate about making a difference. With her ventures, Savannah is not only creating a legacy for herself but also paving the way for future generations of women to embrace their power and pursue their dreams.