Nikola Jokic, the Denver Nuggets’ star center, has once again captured the spotlight, this time during a recent trip to China. Known for his remarkable skills on the basketball court, Jokic surprised fans by winning a running race against a tough competitor, showcasing his athleticism beyond the hardwood. This trip is part of his promotional obligations for the 361 Degrees brand, which has launched the Joker Series basketball shoes designed for agility, comfort, and performance.
While in China, Jokic has been making headlines not only for his athletic feats but also for his engaging interactions with fans. He has been spotted running alongside high-speed trains and even feeding pandas, much to the delight of his followers on social media. His visit has generated a buzz online, with fans sharing their reactions and excitement about seeing the Serbian superstar in their country.
361 Degrees, the Chinese sportswear brand that signed Jokic in 2023, organized a five-day promotional trip for him to engage with fans and promote the brand’s products. Established in 2003, 361 Degrees operates under the philosophy of “One Degree Beyond,” emphasizing a holistic approach to wellness that goes beyond just physical activity. Originally starting as a running shoe manufacturer, the brand has expanded into athletic apparel and basketball shoes, with a presence in over 6,000 stores worldwide.
Jokic debuted his first signature performance basketball shoe, the Joker 1, in December 2024. This shoe was specifically designed for him and features advanced technology like Qu!kCQTECH cushioning for enhanced comfort and responsiveness, along with a Diamond Grip outsole for excellent traction on the court. Additionally, 361 Degrees has introduced a premium version called the Joker 1 GT, which includes features such as QU!KBONE for improved stability and RPU materials for durability.
While the specifics of Jokic’s contract with 361 Degrees remain undisclosed, it is known to include a signature shoe line and a global ambassadorship. The Joker 1 line has also seen special editions created in collaboration with various brands, including unique designs inspired by popular characters like SpongeBob SquarePants and Peppa Pig, as well as themed versions featuring celebrities like Drake.
On the court, Jokic continues to impress. Last season, he averaged an outstanding 29.6 points, 12.7 rebounds, and 10.2 assists per game, with shooting splits of 57.6% from the field, 41.7% from three-point range, and 80.0% from the free-throw line. His performance earned him a second-place finish in the NBA MVP voting, marking his fifth consecutive year in the top two—a feat not achieved since the legendary Larry Bird played for the Boston Celtics.
As the NBA season approaches, Jokic’s presence in China has not only boosted his brand but also strengthened his connection with fans worldwide. His ability to engage with audiences beyond the basketball court showcases his multifaceted personality and growing influence in the sports world. With the upcoming season on the horizon, fans are eager to see how Jokic will carry this momentum into his performance with the Nuggets.
In summary, Nikola Jokic’s recent achievements in China highlight his versatility as an athlete and a global ambassador for basketball. As he continues to break records and win hearts, fans can look forward to more exciting moments from “The Joker” both on and off the court.